Wednesday, August 22, 2018

HOW TO GET MORE FOR YOUR HOME – What to put in your listing to get higher/faster sales


HOW TO GET MORE FOR YOUR HOME –
What to put in your listing to get higher/faster sales
 Selling Homes in 2016 and 2017 all had a few “key” items that they highlighted in their listing.

What were they?


STEAM SHOWER - those mentioning “steam shower” in their listing descriptions brought their sellers a 29% higher selling price than listings that didn’t mention it! Do you have a steam shower? Be sure to mention it in your seller listing to help bring buyers and get a higher sales price. It has one of highest premiums among more than 100 listing terms*.

More than just a stress reliever, a steam shower is something buyers zone in on when reviewing listings and giving priority to homes to buy. The online listing description can also expect it to help them net a nicer bottom line price when it comes time to sell your home.


GOURMET KITCHENS – Professional appliances

Gourmet kitchens with the term “Professional appliance” also rank high, giving sellers and up to 29% premium over listings that didn’t mention that feature.

Third for overall interest was the term “Pizza oven,” netting sellers a 26 % premium. Definitely mention this in your listing and highlight it as a selling point.


BUYERS ARE LOOKING FOR DIFFERENT THINGS

However, buyers look for different things and what’s important to one buyer may not be to another. Since all homes aren’t created equal, and sellers looking at different price points are attracted to – and willing to pay extra for – different conveniences.

SOLAR IS BIG

Have you gone solar? Those homes priced in the bottom one-third of all homes, having “solar panels” was a very profitable feature to advertise in listing descriptions, getting sellers of these homes an extra 40% over other, more similarly-priced listing without them.

OUTDOOR STORAGE AND USAGE

Shed and the term “garage studio” were both big draws boosting sales premiums 24% for sellers with those homes/listing advertising those terms.

Again, gourmet kitchen offerings can bring in big profits. (Among) higher-end homes priced in the top-third of the market, a “sub-zero fridge” brought in higher prices, netting a 38% premium over similar high-end listings with standard refrigerators.

FASTER SALES vs. HIGHER PRICES

To some sellers, selling faster is paramount over the profit. One term that brought in a faster sale was “exposed brick” in the property listing. Similarly, advertising “open shelving,” “dual flush” and “mid-century” features also shortened-by more than 10 days-the time spent on market among all homes sold in the last two years. Another sought-after item was “subway tile,” in kitchens/baths.

WHO WOULD HAVE THOUGHT IT

The term “open shelving” in a lower-third listing led to a sale 14 days faster than entry-level home listings that didn’t advertise that feature.  

*Analyzed by Zillow

http://www.garnergroupproperties.com
Get a list of ORO VALLEY homes for sale right now

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