HOW TO GET MORE FOR YOUR
HOME –
What to put in your listing to get higher/faster sales
Selling Homes in 2016 and
2017 all had a few “key” items that they highlighted in their listing.
What were they?
STEAM SHOWER - those mentioning
“steam shower” in their listing descriptions brought their sellers a 29% higher
selling price than listings that didn’t mention it! Do you have a steam shower?
Be sure to mention it in your seller listing to help bring buyers and get a higher
sales price. It has one of highest premiums among more than 100 listing terms*.
More than just a stress
reliever, a steam shower is something buyers zone in on when reviewing listings
and giving priority to homes to buy. The online listing description can also
expect it to help them net a nicer bottom line price when it comes time to
sell your home.
GOURMET KITCHENS – Professional appliances
Gourmet kitchens with the
term “Professional appliance” also rank high, giving sellers and up to 29%
premium over listings that didn’t mention that feature.
Third for overall
interest was the term “Pizza oven,” netting sellers a 26 % premium. Definitely
mention this in your listing and highlight it as a selling point.
BUYERS ARE LOOKING FOR DIFFERENT THINGS
However, buyers look for
different things and what’s important to one buyer may not be to another. Since all homes aren’t created equal, and sellers looking at
different price points are attracted to – and willing to pay extra for –
different conveniences.
SOLAR IS BIG
Have you gone solar? Those homes priced in the bottom one-third
of all homes, having “solar panels” was a very profitable feature to advertise
in listing descriptions, getting sellers of these homes an extra 40% over
other, more similarly-priced listing without them.
OUTDOOR STORAGE AND USAGE
Shed and the term “garage studio” were both big draws boosting
sales premiums 24% for sellers with those homes/listing advertising those
terms.
Again, gourmet kitchen offerings can
bring in big profits. (Among) higher-end homes priced in the top-third of the
market, a “sub-zero fridge” brought in higher prices, netting a 38% premium
over similar high-end listings with standard refrigerators.
FASTER SALES vs. HIGHER PRICES
To some sellers, selling faster is
paramount over the profit. One term that brought in a faster sale was “exposed
brick” in the property listing. Similarly, advertising “open shelving,” “dual
flush” and “mid-century” features also shortened-by more than 10 days-the time
spent on market among all homes sold in the last two years. Another
sought-after item was “subway tile,” in kitchens/baths.
WHO WOULD HAVE THOUGHT IT
The term “open shelving” in a lower-third
listing led to a sale 14 days faster than entry-level home listings that didn’t
advertise that feature.
*Analyzed by Zillow
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